About

Hi, I’m Amy Whitesall.
I help teams design digital experiences that are useful, inclusive, and purpose-built.

My Story

I took an unconventional path to user experience design. Before I ever wireframed a page or ran a usability test, I spent 15 years as a journalist—asking questions, telling human-centered stories, and learning how to make complex information clear and compelling. That instinct to listen deeply and communicate with purpose still guides my work today.

For the past 11 years, I’ve worked at the University of Michigan College of Engineering, where I’ve led user experience and accessibility efforts from within the communications and marketing department. I specialize in helping teams structure and design content-rich websites with a strong focus on inclusion, clarity, and real-world usability. More recently I’ve worked closely with accessibility leaders enterprise-wide to help the university meet updated Americans with Disabilities Act requirements for digital information.

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My Approach

I hold a master’s degree in Human-Computer Interaction (University of Michigan, 2019), a bachelor’s degree in Journalism (Michigan State University, 1991) and earned an Accessibility Core Competencies certification (CPACC) from the International Association of Accessibility Professionals (IAAP) in 2020. I bring a research-driven, standards-informed mindset to every project— but I also believe that good UX is about people, not just processes.

My approach is collaborative, practical, and always tailored to your team’s goals and realities. Whether I’m designing, auditing, or training, I aim to empower the people I work with—giving them the tools, knowledge, and confidence to do work they feel proud of.

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Let’s Work Together

If you’re looking for a partner to help you build more accessible, user-centered digital experiences—or to help your team build internal capacity for inclusive design—I’d love to talk.